Political Candidates Dress Strategy
I wanted to take a few minutes to comment on the attire of the U.S. political candidates' attire on Saturday night's New Hampshire debate. As I strongly believe in the power of image--using one's clothing and image to convey messages that one wouldn't normally say out loud, hopefully you can pick up some pointers that might help you with your success. I want to preface these comments by saying that with the fate of our nation in these candidates' hands, image shouldn't be on the forefront of their minds. They have image consultants (or should) to think about and advise them on these matters. And image alone isn't going to ensure success to anyone, however a successful image only helps. It never hurts!
I hadn't really paid attention to what the candidates were wearing until the Democrats came on and my husband commented on Bill Richardson, "He looks rumpled!" It's true that his clothing looked a touch disheveled. While he was an extremely credible candidate, the rumpled suit could have been sending out non-verbal messages that
